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Good SEO Vs Bad SEO

Over the years the definition of SEO has surely changed. Years ago everyone approached it like it was a giant science project and today it is approached for the most part like a marketing effort. Unfortunately we still see individuals and companies really butchering the craft of SEO and giving it a bad name by using shotty business practices and spammy efforts to try and “market” their websites.Here are my ideas of the drastic differences among taking a less than stellar approach to growing any business and taking a high-quality marketing approach to your overall search engine optimization movement.Everyone seems to have a special approach on how to get from point A to point B; some are worth mentioning and some are just downright disrespectful to the industry. The SEO industry is very important to keep clean and some out there really give SEO people a bad image.Here are some differences between good SEO and bad SEO.Keyword ResearchGood SEOPutting together a combination of soaring search volume keywords along with long tail keyword phrases and also some low search volume keywords elegantly and strategically through your website.Bad SEOSimply going after one word keyword for each page of your website eager you will be at the top of the search results for only high search volume keywords.Writing a Meta TagGood SEOCrafting a friendly user focused meta title tag in good taste using a targeted keyword phrase that is 60 web characters or less.Bad SEOTaking your meta title tag and over stuffing it with your industry keywords thinking it will work to your advantage when it comes time to rank in the search results.Writing a Meta Tag DescriptionGood SEOKeeping your website traffic in mind so your message can be heard when a website visitor reads your meta tag description in the search results. All this while utilizing your targeted keywords for that specific page.Bad SEOTaking a spammy approach and over stuffing your meta tag descriptions with the intentions of just trying to achieve rankings and forgetting about the overall user experience.Content OptimizationGood SEOAttractively utilizing keywords and long tail phrases into your existing content so a person can actually understand it and can still make a connection with what your business is trying to say or communicate.Bad SEOHaving so many keywords jammed into your content that it is difficult to even read.Press Release Writing & DistributionGood SEOWriting something worthy of an announcement to get your surrounding community chattering about it on their websites and in their blogs and distributing the PR through a small handful of industry standard press release distribution services.Bad SEOObviously constructing a PR piece that is solely meant for search engines and not a human being.Article Writing & DistributionGood SEOPlacing yourself as an authority in your niche or area of study and writing an article that your industry can actually benefit from is the way to go.Bad SEOWriting a massive amount of articles that most likely make no sense but are SEO’d to death is not a targeted approach.Directory SubmissionGood SEOChoosing highly trafficked and respected website directories to list your business in.Bad SEOTaking a software program that promises to distribute your information into thousands of directories that are virtually useless for you to be listed in.Video MarketingGood SEOMaking an instructive or promotional viral video that offers something unique to your industry while allowing for some SEO efforts when constructing titles and descriptions so they are search engine friendly.Bad SEORecording a horribly produced video just for the sake of making a video and not really having any substance to it with the only intention being to take up a parking space in the search results.Facebook MarketingGood SEOBuilding a Facebook fan page that is inviting to your audience and your community where you can spread the message to your followers about your business in any way you feel necessary.Bad SEOAttempting to send thousands of friend requests from a personal profile that has been structured to come from a business because it is easier to send out a request that way. This will get your Facebook account shut off.Twitter MarketingGood SEOBy posting useful information for your audience and your industry into your Twitter stream that doesn’t consist of just self promotional items.Bad SEOSending out self promotional messages or affiliate links all day long without adding any substance to the conversation is not going to help anyone.Blog CommentingGood SEOGood blog commenting always ads to the overall conversation that is occurring within that blog post. Leaving behind a few good sentences that actually add value is the way to go.Bad SEOShort little messages letting someone know they have a great post is not going to add any value and it is an approach that adds absolutely no value to anything.These are some of the areas that I think need to be looked at when you are starting to market your business online. Take the right approach when you first get going because you will be happy you did. Taking a tasteful approach allows you to build your brand and also impacts the way others in your industry will view you as a business.

Special Education Software Delivers Effective Results

Special education requires a little extra effort to ensure that students with certain limitations meet their full potential. In order to truly unlock a student’s true learning potential without ever making him/her feel limited in any way, there is a wide range of special education software which is available for use in schools around the world. However, it is important to note that there should be a careful consideration when selecting special software programs for students with special needs as it is commonly known that software is expensive, grants are limited and teachers only have a limited amount of time to study and incorporate these packages into their everyday teaching exercises.Therefore, when selecting special education software, there are certain questions that should be kept in mind before making a final decision:Will the education software do justice in meeting the individual needs of the student?Will the special education software be good enough to support the curriculum or education plan of student that has a learning disability?Will the special software help in facilitating the physical access needs of the student?The teacher concerned should go a little out of his/her comfort zone in collecting useful information about what kinds of software are available, what kind of software can be recommended in a similar situation and what are the training and technical implications, if any, that one may require to implement the program successfully in a classroom. One of the few things that will help a teacher make an informed decision when choosing a particular education software would be to actually see the program in operation in another school. This will help the teacher determine its effectiveness. In addition, teachers should also plan to review the use of the software regularly and to use it in the most effective way when teaching students.Special education software for use with students with special needs is divided into two main categories:Content-free softwareContent-rich softwareContent-free software enables a user to incorporate their own content which may include text, graphics, and sound. This particular category includes word processors, word prediction programs, presentation software, and multimedia authoring programs in addition to planning and organization software.On the other hand, content-rich software includes the following:Reinforcement Software which is also commonly referred to as Drill and PracticeThe use of Interactive Talking BooksExploratory or Simulation SoftwareReference and Information SoftwareStudy Skill SoftwareAssessment Software to evaluate a student’s progress